The relative strength of affective commitment in securing loyalty in service relationships
Year of publication: |
2006
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Authors: | Evanschitzky, Heiner ; Iyer, Gopalkrishnan R. ; Plassmann, Hilke ; Niessing, Joerg ; Meffert, Heribert |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 59.2006, 12, p. 1207-1213
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