The relative use of contextual and temporal reference price components in hotel and airline purchases
Kiran Karande; Vincent P. Magnini
Year of publication: |
2011
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Authors: | Karande, Kiran ; Magnini, Vincent P. |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif : Sage, ISSN 1096-3480, ZDB-ID 24150897. - Vol. 35.2011, 1, p. 119-141
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