The reliability of input/output for marketing
Year of publication: |
1972
|
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Authors: | Rothe, James T. |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 14.1972, 4, p. 75-81
|
Subject: | Marktforschung | Input-Output | Vereinigte Staaten |
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