The renaissance of word-of-mouth marketing : a "new" standard in twenty-first century marketing management?!
Year of publication: |
2010
|
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Authors: | Meiners, Norbert H. ; Schwarting, Ulf ; Seeberger, Bernd |
Published in: |
International journal of economic sciences and applied research : IJESAR. - Kavala : Inst., ISSN 1791-3373, ZDB-ID 2455837-0. - Vol. 3.2010, 2, p. 79-97
|
Subject: | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | hdl:10419/66627 [Handle] |
Classification: | M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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