The response of the tourism industry in Jamaica to crime and the threat of terrorism

Purpose – The purpose of this paper is to explore with practitioners the impact of Jamaican corruption, crime and violence on guest experiences in different resort locations. Design/methodology/approach – The paper uses interviews with prominent practitioners to assess the extent to which crime, perceptions of safety and security and the impact and ongoing threat of terrorism affect visitor behaviour and purchase decisions. Findings – The paper reveals that international terrorism has negatively affected average room rates, capacity and the development of tourism in Jamaica, but that the risks associated with high levels of violence and crime do not seem to affect returning visitors. Practical implications – The paper illustrates the importance of addressing international perceptions about the safety of Jamaica as a tourist destination and the importance of both internal and external security systems and measures. Originality/value – The paper provides a practitioner perspective on the ways in which threats to tourism development can be minimized by effective communications and security systems and measures.