The retail kaleidoscope of private labels with special reference to food products in Chennai
M. Raja and Saifil Ali
| Year of publication: |
2017
|
|---|---|
| Authors: | Raja, M. ; Ali, Saifil |
| Published in: |
International journal of economic research. - New Delhi : Serials Publ., ISSN 0972-9380, ZDB-ID 2467368-7. - Vol. 14.2017, 1, p. 107-112
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| Subject: | Food brands | retailer brand | private brands | store product | wholesaler brand | Markenführung | Brand management | Handelsmarke | Store brand | Einzelhandel | Retail trade | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Markenimage | Brand image | Lebensmittelhandel | Food trade | Lebensmitteleinzelhandel | Food retailing | Warenkennzeichnung | Product labelling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011709295