The retailer and the community : inspirational techniques for marketing the business and enhancing its profile
Peter Fleming with Karen McColl ; cartoons by Margaret Nolan
| Year of publication: |
2002
|
|---|---|
| Authors: | Fleming, Peter ; McColl, Karen |
| Institutions: | British Shops and Stores Association (contributor) |
| Publisher: |
Kemble : Management Books |
| Subject: | Einzelhandel | Marketing | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 241 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-85252-219-4 |
| Classification: | Handel ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004772800