The retrospective and the prospective mind and the temporal framing of customer satisfaction
Year of publication: |
2003
|
---|---|
Authors: | Söderlund, Magnus |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 37.2003, 10, p. 1375-1390
|
Publisher: |
MCB UP Ltd |
Subject: | Customer satisfaction | Time study | Consumer behaviour |
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