The RFM model analysis for VIP customer : a case study of Golf clothing brand
Year of publication: |
2022
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Authors: | Chou, Tung-Hsiang ; Chang, Shu Chen |
Published in: |
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-0658, ZDB-ID 2401005-4. - Vol. 18.2022, 1, p. 1-18
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Subject: | Association Rule | Data Mining | Recommended System | RFM Model | Data mining | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour |
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