Extent: | 1 Online-Ressource (12 p) |
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Type of publication: | Book / Working Paper |
Notes: | In: Proceedings of the Joint Conference of The International Society of Marketing Development and the Macromarketing Society, June 2-5, 2007 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012751890