The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Donna L. Hoffman; Praveen K. Kopalle; Thomas P. Novak
Year of publication: |
2009
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Authors: | Hoffman, Donna L. ; Kopalle, Praveen K. ; Novak, Thomas P. |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2009, 2, p. 3-17
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