THE RIGHT PRICE, AT THE RIGHT MOMENT, TO THE RIGHT CUSTOMER
| Year of publication: |
2013
|
|---|---|
| Authors: | Ham, Tim ; Bertini, Marco |
| Published in: |
Business strategy review. - London : London Business School, ISSN 0955-6419, ZDB-ID 10857023. - Vol. 24.2013, 1, p. 49-53
|