The Right Sensory Mix: Targeting Consumer Product Development Scientifically
Year of publication: |
2012
|
---|---|
Authors: | Love PhD, Edwin |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 21.2012, 6, p. 486-486
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Taste profiles | Brand extensions | Sensory profiles | Neuro‐marketing | Customer identification |
Saved in:
Online Resource
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