Greek law treats the right to one's name as a special manifestation of the personality right and a breach thereof as an infringement of the personality right as a whole. The right of every natural or legal person to its name includes the right-holder's power to decide if and when to allow the use of its name by a third party. This right has personal as well as financial aspects. The financial aspects of the right contain also the right-holder's power for commercial exploitation. Therefore the use of the name of a sports club or an athlete by a sport betting services provider should always follow the permission of the right-holder. An explicit legislative recognition of the commercial aspects of this right would help solve many contemporary problems faced by the sport sector