The right way to manage unprofitable customers
by Vikas Mittal, Matthew Sarkees, and Feisal Murshed
| Year of publication: |
2008
|
|---|---|
| Authors: | Mittal, Vikas ; Sarkees, Matthew ; Murshed, Feisal |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 86.2008, 4, p. 94-102
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003667496