The rise of blockchain applications in customer experience

Mohammed Majeed, Kwame Simpe Ofori, George Kofi Amoako, Abdul-Raheed Alolo, Gideon Awini

"The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students"--

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Year of publication:	[2024]
Other Persons:	Majeed, Mohammed (ed.) ; Ofori, Kwame Simpe (ed.) ; Amoako, George Kofi (ed.) ; Alolo, Abdul-Raheed (ed.) ; Awini, Gideon (ed.)
Publisher:	Hershey, PA : Business Science Reference
Subject:	Beziehungsmarketing \| Relationship marketing \| Innovation \| Blockchain
Description of contents:	Table of Contents [gbv.de]

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Extent:	xix, 304 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-6684-7649-9 ; 978-1-6684-7650-5 ; 1-6684-7649-5 ; 1-6684-7650-9 ; 978-1-6684-7651-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013553815