The rise of brandidates? : a cultural perspective on political candidate brands in postmodern consumer democracies
Nadia Kaneva, Austin Klemmer
| Year of publication: |
2016
|
|---|---|
| Authors: | Kaneva, Nadia ; Klemmer, Austin |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 15.2016, 3, p. 299-313
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| Subject: | Political candidate brands | Promotional culture | Mediatisation | Celebrity politics | Blair | Obama | Trump | Markenführung | Brand management | Politiker | Politicians | Präsidentschaftswahl | Presidential election | Konsumentenverhalten | Consumer behaviour | Demokratie | Democracy | Wahlverhalten | Voting behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1062/147539216X14594362874054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011655771