The rise of consumer capitalism in America, 1880-1930

Introduction: revisiting the genealogy of consumer capitalism through liminality -- On the threshold of a new era : making way for modernity -- A new economic life -- Souls in transition -- Making the consumer city : the theatricalization of urban life -- The chicago world's fair of 1893 and the urban ideal -- The city as spectacle -- The presentation of self in urban daily life -- The genesis of the consumer : "image-making" and the production of desire -- The personality of business -- The new basis of civilization -- Subjects of desire -- Marketing professionalism: the engine of consumer capitalism and its lasting effect -- Marketing plan and consumer research -- Relationship marketing and the experience economy -- Planned obsolescence and the consumption engineer -- Concluding remarks -- Bibliography -- Index