The rise of inconspicuous consumption
Giana M. Eckhardt; Russell W. Belk; Jonathan A. J. Wilson
| Year of publication: |
2015
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|---|---|
| Authors: | Eckhardt, Giana M. ; Belk, Russell W. ; Wilson, Jonathan A. J. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 7/8, p. 807-826
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| Subject: | branding | luxury | inconspicuous consumption | conspicuous consumption | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Nachfrageinterdependenz | Interdependent preferences | Markenführung | Brand management | Privater Konsum | Private consumption | Konsumtheorie | Consumption theory | Konsum | Consumption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309052