The rise of marketing and market research
Year of publication: |
2012 ; 1. ed.
|
---|---|
Other Persons: | Berghoff, Hartmut (contributor) ; Scranton, Philip (contributor) ; Spiekermann, Uwe (contributor) |
Institutions: | Deutsches Historisches Institut Washington DC (contributor) |
Publisher: |
New York, NY [u.a.] : Palgrave Macmillan |
Subject: | Marketing | Marktforschung | Market research | Wirtschaftsgeschichte | Economic history | Geschichte |
Description of contents: | Table of Contents [gbv.de] ; Description [h-net.org] |
Extent: | [IX], 312 S. Ill. 23cm |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enth. 12 Beitr. |
ISBN: | 978-0-230-34106-7 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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