The rise of niche consumption : a shopping basket similarity approach
Year of publication: |
2022
|
---|---|
Authors: | Yeo, Jungwon |
Published in: |
International economic journal. - Seoul : [Verlag nicht ermittelbar], ISSN 1743-517X, ZDB-ID 2059583-9. - Vol. 36.2022, 4, p. 491-509
|
Subject: | Consumer panel data | Consumer shopping baskets | Cosine similarity | Niche consumption | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | Konsumtheorie | Consumption theory | Nischenstrategie | Niche marketing strategy |
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