The rise of niche consumption
by Brent Neiman and Joseph Vavra
Year of publication: |
2023
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Authors: | Neiman, Brent ; Vavra, Joseph |
Published in: |
American economic journal. - Nashville, Tenn. : American Economic Association, ISSN 1945-7715, ZDB-ID 2452641-1. - Vol. 15.2023, 3, p. 224-264
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Subject: | Nischenstrategie | Niche marketing strategy | Privater Konsum | Private consumption | Konsumentenverhalten | Consumer behaviour | Großbritannien | United Kingdom | Konsum | Consumption | Konsumtheorie | Consumption theory |
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Online Resource