The rise of social networking sites
Purpose: The purpose of this paper is to investigate the impact of the technology acceptance model, privacy concerns and demographic factors on intention to use (ITU) social networking sites (SNSs). Design/methodology/approach: A questionnaire survey was developed and administered to a convenience sample of 838 university students. Findings: The findings indicate that perceived privacy, demographic factors and perceived usefulness (PU) have a significant effect on the ITU SNSs, and that age does not moderate the relationship between perceived ease-of-use and PU. Originality/value: This study confirms the growing importance of SNSs. It also provides social networking service providers with insights into user intentions towards such networks.
Year of publication: |
2019
|
---|---|
Authors: | Naqvi, Mishal ; Li, Shan ; Jiang, Yushi ; Naqvi, Muhammad Hasnain Abbas |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald, ISSN 1355-5855, ZDB-ID 2037486-0. - Vol. 32.2019, 1 (19.08.), p. 232-252
|
Publisher: |
Emerald |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Naqvi, Muhammad Hasnain Abbas, (2020)
-
Naqvi, Muhammad Hasnain Abbas, (2020)
-
Naqvi, Muhammad Hasnain Abbas, (2020)
- More ...