The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management
Year of publication: |
c2004
|
---|---|
Authors: | Nevaer, Louis E.V. |
Publisher: |
Armonk, NY [u.a.] : Sharpe |
Subject: | Freihandelsabkommen | Free trade agreement | Konsumentenverhalten | Consumer behaviour | Marketing | Internationaler Markt | International market | Markteintritt | Market entry | Marktintegration | Market integration | Arbeitsmigranten | Migrant workers | Ethnische Gruppe | Ethnic group | USMCA-Staaten | USMCA countries | Hispano-Amerikaner | Hispanics | Mexiko | Mexico | USA | United States | Hispanos | Verbraucherverhalten | Marktsegmentierung |
Description of contents: | Table of Contents [gbv.de] |
Extent: | VII, 255 S graph. Darst 24 cm |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | English |
Notes: | Includes bibliographical references (p. 203-243) and index |
ISBN: | 0-7656-1290-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
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