The risk reduction role of advertising in relation to price rigidity
Year of publication: |
2010
|
---|---|
Authors: | Chen, Guan-ru |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 11/12, p. 1839-1855
|
Subject: | Werbung | Advertising | Preismanagement | Pricing strategy | Produktqualität | Product quality | Wahrnehmung | Perception | Modellierung | Scientific modelling | Theorie | Theory |
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