The "risky" side of brand equity : how brands reduce capital costs
Lopo L. Rego, Matthew T. Billett and Neil A. Morgan
| Year of publication: |
2011
|
|---|---|
| Authors: | Rego, Lopo L. ; Billett, Matthew T. ; Morgan, Neil A. |
| Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - Vol. 3.2011, 2, p. 8-15
|
| Subject: | Markenimage | Brand image | Kapitalkosten | Cost of capital | Shareholder Value | Shareholder value | Risiko | Risk | Risikomanagement | Risk management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in dt. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009419848