The role and determinants of electronic commerce and on-line advertising within corporate activity
J. Berács; T. Keszey; L. Sajtos
| Year of publication: |
2003
|
|---|---|
| Authors: | Berács, József ; Keszey, Tamara ; Sajtos, László |
| Published in: |
Acta oeconomica : periodical of the Hungarian Academy of Sciences. - Budapest : Akad., ISSN 0001-6373, ZDB-ID 301591-9. - Vol. 53.2003, 4, p. 401-427
|
| Subject: | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Ungarn | Hungary | Online-Marketing | Internet marketing |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001960878