The role of corporate workplace inclusivity policies, brand equity, and innovation intensity in firm profitability : a moderated mediational approach
Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Anwar Sadat Shimul, and Anisur R. Faroque
| Year of publication: |
2023
|
|---|---|
| Authors: | Rahman, Mahabubur ; Rodríguez-Serrano, M. Ángeles ; Shimul, Anwar Sadat ; Faroque, Anisur Rahman |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 43.2023, 4, p. 460-475
|
| Subject: | brand equity | corporate LGBT policy | firm performance | innovation intensity | workplace inclusivity | Unternehmenserfolg | Firm performance | Innovation | Markenimage | Brand image | Industrieforschung | Industrial research | Markenführung | Brand management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02761467231187848 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014433505