The Role Demographics Have on Customer Involvement in Obtaining a Hotel Discount and Implications for Hotel Revenue Management Strategy
Year of publication: |
2012
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Authors: | Lee, Seung Hyun ; Bai, Billy ; Murphy, Kevin |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa : Taylor & Francis, ISSN 1936-8623, ZDB-ID 24937009. - Vol. 21.2012, 5 (1.7.), p. 569-589
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