The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Year of publication: |
2020
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Authors: | Cho, Yoon-Na ; Taylor, Charles Raymond |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 379-388
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Subject: | Green advertising | Labeling | Sustainability | Nachhaltigkeit | Umweltzeichen | Eco-label | Nachhaltige Entwicklung | Sustainable development | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising |
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