The role of animosity, religiosity, and allocentrism in shaping purchase intention through ethnocentrism and brand image
Year of publication: |
2021
|
---|---|
Authors: | Kusumawardani, Kunthi Afrilinda ; Yolanda, Monica |
Published in: |
Organizations and markets in emerging economies. - Vilnius : Vilniaus Universiteto Leidykla, ISSN 2345-0037, ZDB-ID 2576493-7. - Vol. 12.2021, 2, p. 503-525
|
Subject: | consumer ethnocentrism | animosity | allocentrism | brand image | purchase intention | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Indien | India | Herkunftsbezeichnung | Designation of origin | Nationalkultur | National culture |
-
Saini, Aarti, (2020)
-
Influence of socio-psychological factors on consumers purchasing behavior in Kazakhstan
Ostrovskiy, Alexandr, (2021)
-
The extension of animosity model of foreign product purchase : does country of origin matter?
Hung Trong Hoang, (2022)
- More ...
-
Widyanto, Hanif Adinugroho, (2021)
-
Kusumawardani, Kunthi Afrilinda, (2022)
-
Widyanto, Hanif Adinugroho, (2022)
- More ...