The role of attachment style in shaping consumer preferences for products shown in advertisements that depict consensus claims
Year of publication: |
April-June 2016
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Authors: | David, Meredith E. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 2, p. 227-243
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Subject: | Werbepsychologie | Psychology of advertising | Zielgruppe | Target group | Konsumentenpräferenzen | Consumer preferences | USA | United States |
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