The Role of Big Data Analytics and Decision-Making in Achieving Project Success

Big data analytics and decision-making are critical to project success. Therefore, this study aims to investigate the impact of big data analytics on project success and the moderating effect of decision-making from the resource-based view perspective. The study adopted a survey instrument and collected data from 135 respondents engaged in big data analytics in the IT and telecommunications sector of Pakistan. The findings identify implications based on the significant positive impact of big data analytics on project success as well as enhancement of relationships through the interaction of decision-making between big data analytics and the three dimensions of project success