The role of blogs on a successful political branding strategy
Year of publication: |
2009
|
---|---|
Authors: | Casaló, Luis ; Guinaliu, Miguel ; Flavián Blanco, Carlos |
Published in: |
Contemporary research in e-branding. - Hershey, Pa. : Information Science Reference, ISBN 978-1-59904-815-4. - 2009, p. 16-30
|
Subject: | Wesley K. Clark | Howard Dean | Wahlkampf | Electoral campaign | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Politische Willensbildung | Political opinion formation | Nonprofit-Marketing | Nonprofit marketing | USA | United States |
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