The Role of Books and Book Reviews in the Knowledge Dissemination Process
| Year of publication: |
1995
|
|---|---|
| Authors: | Zinkhan, George M. ; Clark, Terry |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 59.1995, 1, p. 106-108
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