The role of brand architecture and brand heritage for family-owned wineries : the case of Crete, Greece
Year of publication: |
2020
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Authors: | Kladou, Stella ; Psimouli, Maria ; Kapareliotis, Ilias |
Published in: |
International journal of entrepreneurship and small business : IJESB. - Genève : Inderscience Enterprises, ISSN 1741-8054, ZDB-ID 2193755-2. - Vol. 41.2020, 3, p. 309-330
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Subject: | brand architecture | place branding | brand heritage | wine | family business | Crete | Greece | Griechenland | Markenführung | Brand management | Familienunternehmen | Family business | Markenimage | Brand image | Weinbau | Wine industry | Konsumentenverhalten | Consumer behaviour | Standortmarketing | Place marketing | Markenarchitektur | Brand architecture |
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