The role of brand equity and face saving in Chinese luxury consumption
Noel Yee-Man Siu, Ho Yan Kwan and Celeste Yunru Zeng (Department of Marketing, School of Business, Hong Kong Baptist University, Hong Kong, Hong Kong)
| Year of publication: |
2016
|
|---|---|
| Authors: | Siu, Noel Yee-Man ; Kwan, Ho Yan ; Zeng, Celeste Yunru |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 4, p. 245-256
|
| Subject: | China | Luxury | Cultural values | Brand equity | Affective attitude | Face saving | Luxusgüter | Luxury goods | Sparen | Savings | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-08-2014-1116 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011523208