The role of brand loyalty & image development integrated with brand awareness, service quality, product strategy & price strategy : an persfective Asia
M. Harlie, Periyadi, Rizka Zulfikar, Yudi Permana
Year of publication: |
2021
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Authors: | Harlie, M. ; Periyadi ; Zulfikar, Rizka ; Permana, Yudi |
Published in: |
International journal of management innovation systems : IJMIS. - Las Vegas, Nev. : Macrothink Institute, ISSN 1943-1384, ZDB-ID 2531418-X. - Vol. 6.2021, 1, p. 1-16
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Subject: | Brand awareness | Product strategy | Price strategy | Brand loyalty | Preismanagement | Pricing strategy | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Markentreue | Produktqualität | Product quality | Produktmanagement | Product management |
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