The role of car aesthetics on consumers' decisions : an example from Romania
Corina Paula Tarta, Ioan Plaias, Luis F. Martinez, Luisa M. Martinez
| Year of publication: |
2020
|
|---|---|
| Authors: | Tarta, Corina Paula ; Plaias, Ioan ; Martinez, Luis F. ; Martinez, Luisa M. |
| Published in: |
Scientific Annals of Economics and Business. - Iaşi : Editura Universitǎtii Alexandru Ioan Cuza, ISSN 2501-1960, ZDB-ID 2892946-9. - Vol. 67.2020, 1, p. 33-43
|
| Subject: | aesthetics | automotive market | competitive advantage | consumer behavior | visual perception | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Rumänien | Romania | Kfz-Industrie | Automotive industry | Kraftfahrzeug | Motor vehicle | Kfz-Markt | Automotive market | Produktgestaltung | Product design | Wettbewerbsvorteil | Competitive advantage | Wahrnehmung | Perception | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.47743/saeb-2020-0002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012415443