The role of chief marketing officers for venture capital funding : endowing new ventures with marketing legitimacy
Year of publication: |
2014
|
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Authors: | Homburg, Christian ; Hahn, Alexander ; Bornemann, Torsten ; Sandner, Philipp |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 5, p. 625-644
|
Subject: | chief marketing officer | entrepreneurship | venture capital | legitimacy | start-ups | Marketing | Großbritannien | United Kingdom | Risikokapital | Venture capital | Unternehmensgründung | Business start-up | Führungskräfte | Managers | Entrepreneurship | Entrepreneurship approach |
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