The role of communication as a dynamic capability in business model innovation
Year of publication: |
[2017]
|
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Authors: | Pfeffermann, Nicole |
Published in: |
Internationalization and business models. - London : Palgrave Macmillan, ISBN 978-1-349-95122-2. - 2017, p. 191-212
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Subject: | Innovation | Geschäftsmodell | Business model | Interne Kommunikation | Internal communication |
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