The role of communication between partners in the process of strategic alliances : a systematic literature review
Year of publication: |
2023
|
---|---|
Authors: | Jatobá, Mariana Namen ; Franco, Mário ; Rodrigues, Margarida |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 7, p. 1511-1531
|
Subject: | Communication | Partners | Strategic alliances | Systematic literature review | Bibliometrie | Bibliometrics | Strategische Allianz | Strategic alliance | Kommunikation |
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