The role of company reputation in mitigating negative word of mouth
Year of publication: |
2021
|
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Authors: | Rahmani, Shinta ; Halim, Rizal Edy ; Gayatri, Gita ; Furinto, Asnan |
Published in: |
Business: Theory and Practice. - Vilnius : Vilnius Gediminas Technical University, ISSN 1822-4202. - Vol. 22.2021, 1, p. 109-120
|
Publisher: |
Vilnius : Vilnius Gediminas Technical University |
Subject: | company reputation | mitigation | negative electronic word of mouth | purchase intention | theory of planned behavior |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.3846/btp.2021.12983 [DOI] 1755919085 [GVK] hdl:10419/248096 [Handle] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: |
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