The Role of Competitive Intelligence in Making Strategic Marketing Decisions
Year of publication: |
[2021]
|
---|---|
Authors: | Abdullah, Nabaz Nawzad ; Anwar, Govand |
Publisher: |
[S.l.] : SSRN |
Subject: | Marketingmanagement | Marketing management | Wettbewerbsanalyse | Competitive analysis | Strategisches Management | Strategic management | Entscheidung | Decision | Wettbewerb | Competition |
Extent: | 1 Online-Ressource (17 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: GOYA | Vol-68, Issue-374, Jan-Mar 2021 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 31, 2021 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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