The role of computational ease on the decision to spend loyalty program points
Year of publication: |
2011
|
---|---|
Authors: | Kwong, Jessica Y. Y. ; Soman, Dilip ; Ho, Candy K. Y. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 2, p. 146-156
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program |
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