The role of consideration in the pursuit of market share : a study of the U.S. automobile industry
Year of publication: |
2004
|
---|---|
Authors: | Knight, Kenneth Darnell |
Other Persons: | Glen L. Urban. (contributor) |
Institutions: | Sloan School of Management (contributor) |
Publisher: |
Massachusetts Institute of Technology |
Subject: | Sloan School of Management |
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