The role of consumer affect on visual social networking sites : how consumers build brand relationships
Year of publication: |
2018
|
---|---|
Authors: | Bashir, Aqsa ; Wen, Jing ; Kim, Eunice ; Morris, Jon D. |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 39.2018, 2, p. 178-191
|
Subject: | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing |
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