The role of consumer education in the future of RFID
Year of publication: |
2008
|
---|---|
Authors: | Sinclaire, Jollean K. ; Sen, Sandipan |
Published in: |
RFID in operations and supply chain management : research and applications. - Berlin : E. Schmidt, ISBN 3-503-10088-1. - 2008, p. 501-516
|
Subject: | RFID | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Website |
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