The role of consumer ethical beliefs in product-harm crises
Year of publication: |
2011
|
---|---|
Authors: | Vassilikopoulou, Aikaterini ; Chatzipanagiotou, Kalliopi ; Siomkos, George J. ; Triantafillidou, Amalia |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 10.2011, 5, p. 279-289
|
Subject: | Markenimage | Brand image | Krisenmanagement | Crisis management | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values |
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