The role of consumers' construal level in art-infusion-type effect on retail product evaluation
Year of publication: |
2023
|
---|---|
Authors: | Park, Sangchul ; Kim, Sanghoon ; Ahn, Sungsook |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-8
|
Subject: | Aesthetic judgment | Art infusion | Construal level | Experimental research | Product attitude | Konsumentenverhalten | Consumer behaviour | Experiment | Einzelhandel | Retail trade | Markenimage | Brand image | Ästhetik | Aesthetics |
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